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Logo Usage Guidelines
 
 
 
IDT Europe Identity (Logo & Tagline)
The IDT Europe logo can be used with or without the tagline at the bottom of the logo, depending on the composition. When used with the tagline, it is important to watch the size of the type. If the tagline becomes difficult to read because of the size of the identity, it should be removed. The ® symbol at the upper right hand corner of the logo and the SM at the upper right hand side of the tagline should be reset if it becomes illegible due to size constraints.
 
Minimum Size
The size selected fore the IDT Europe identity will depend upon the design of the communications piece and the medium in which the identity is to be used. However, in printed communications, the width of the complete IDT Europe identity should be no smaller than 40 mm.
 
Clear Space
To ensure maximum legibility, please keep the area surrounding the IDT Europe identity free of graphics, type, photographs, or illustrations. The width of the clear space should be no smaller than half the height of the logo all the way around. Thus, at minimum size (40 mm x 7 mm, without the tagline), the clear space would be 3.5 mm around the entire logo.
 
Background
The preferred background colour for the IDT Europe logo is white. However, it may also be used on dark or coloured backgrounds, provided that the legibility of the logo is not diminished.

In the IDT Europe logo, the font used for "Europe" is Univers 67 Condensed Bold.

The font used for the IDT Europe tagline is Univers 63 Bold Extended

The font used for the symbols SM is Univers 63 Bold Extended.

 
4 color process:
IDT GreyTag Line 0% cyan 0% magenta 0% yellow 80% black
IDT Yellow 0% cyan 9% magenta 79% yellow 0% black
Europe 33% cyan 28% magenta 58% yellow 0% black
2 color printing:
IDT GreyTag Line Pantone Cool Grey #11
IDT Yellow Pantone #115
Europe Pantone Cool Grey #11 50%
Monochrome:
For single colour printing, the IDT logo should always be printed out of 100% black
 
 
 
   

 

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